Logo design strategy: one of these yoga studios is not like the others (Part 2)

Recently, I had the opportunity to work on a new logo design for a small yoga practice. I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.

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Creating a Website? You Need A Site Map

Creating a simple blog can be easy. Setup doesn’t take too much work — especially if you go with a pre-designed template and a user-friendly content management system (CMS) like WordPress. Creating a well conceived, optimized blog, on the other hand? Not so simple. This is Part Two in a three-part series on my adventures in creating, launching […]

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Logo design strategy: one of these yoga studios is not like the others (Part 1)

I recently had the opportunity to work on a new logo design for a small yoga practice. (FYI: Office yoga lessons are a great way to start the brand identity conversation.) I decided to document the experience from beginning to end in a two-part series, with some commentary peppered through out to give a peek into a designers process for creating what is arguably the most important (certainly ubiquitous) design element of a brand’s identity.

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Trailer Treasure: Hollywood’s Clever Drip Marketing Strategy

These days, you can follow a movie’s production schedule for months or even years before it’s released. Director and casting rumors, set photos, interviews with the right entertainment magazines and websites, social media campaigns — no rock is left unturned for a movie that wants to build incredible anticipation. However, there’s one movie-marketing tool in particular […]

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Your #1 Business Skill? Confidence. (Here are some tips)

So yeah, this article probably isn’t very good really…There are probably a million other articles 10 times better…Umm…So, yeah. Sorry… What you should be reading instead is The Atlantic magazine’s audacious new story “The Confidence Gap.” According to the article, evidence shows that women are less self-assured than men — and that to succeed, confidence […]

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First Impressions: How To Introduce Your Product to The World

Q: I’ve created an amazing new product, but no one understands how it works. What’s the best way to educate and excite potential users?   A: We frequently work with large companies and start-up clients offering products and services that are relatively new to the world. But no matter how cool a product or service — […]

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