Marketing today can and should be approached in much the same way you do in building features or running a dev organization (i.e. it’s not that scary).
What are the best ways to deal with any roadblocks and lower stress levels when acting as a project manager? Here are five tips to help you manage those fears and thrive.
Everyone knows there’s a big disconnect between marketing and sales. And both teams are on the hook to prove their contribution to the company bottom line. So, why can’t they get it together already?