“If you can’t prove what you want to prove, demonstrate something else and pretend that they are the same thing” These words of wisdom were imparted by author Darrel Huff in a quaint little book called “How to Lie with Statistics”, published in 1954. Huff’s book introduced readers to statistics and their misuse in day-to-day […]
We define and discuss ABM (Account Based Marketing) with additional resources for further reading. No presentation or sales pitch at a marketing conference is complete these days without a zillion references to ABM. But what the hell IS Account Based Marketing ?
I bet that you use the same password for more than one account. I bet you have a password that is on the list of 10,000 most common passwords. I bet you don’t change your passwords regularly. I bet you store passwords in your browser. How do I know this? Because statistically, it’s true. Why […]
What is the difference between Google Analytics Standard and Google Analytics 360 (formerly known as Google Analytics Premium), and which one should your company be using?
We’re using Pardot for something it wasn’t really designed for. And it works surprisingly well. Here’s a tutorial.
Marketing to doctors isn’t easy. We look at some of the reasons marketing to doctors is so hard and what opportunities exist for the savvy marketer. The first of a five part series.
Science says humans now have shorter attention spans than goldfish. And yet, B2B content marketing still delivers 54% more leads than traditional outbound marketing.
Best length for a B2B marketing asset, eBook, or whitepaper? Discussion on how long your assets, eBooks, and whiteoaoers should be.