This is part 3 of a 5-part series all about enterprise software marketing. Part 1 is about defining your message and audience. Part 2 covers content creation, and then this part explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, which […]
This is part 2 of a 5-part series all about enterprise software marketing. Part 1 is about defining your message and audience. Next, this part covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, covering […]
This is part 1 of a 5-part series all about enterprise software marketing. This part is about defining your message and audience. Part 2 covers content creation, and then part 3 explains how to promote that content. Lastly, part 4 reviews how to track, measure, and optimize, which is rounded out by part 5, covering […]
glassCanopy is a busy B2B marketing agency with lots of new projects and we need some help. We’re seeking a new full time digital campaign manager to help our clients find new leads. This is probably a direct hire but we’d be open to a 1099 depending on the situation. Qualifications: 3-5 years in digital […]
glassCanopy sponsored 20 Food Banks in 2020 glassCanopy is approaching our 20th year in business. This is a milestone any organization should savor and one which has a particular magnitude as the pandemic decimates companies across the globe. We haven’t been immune to the many economic difficulties of the past eight months but nor have […]
Marketing to doctors isn’t easy. Everyone wants to market to them, but they are busy and hard to find. Couple that with the massive budgets pharma can use to outspend you and it may feel like you simply can’t win the marketing battle. So, how do you market to doctors? Oof that’s quite the question […]
Every morning when I check my email, I’m always surprised by how many companies seem to think I want to read their company newsletter. Most people (usually 80-90%) don’t read their own company’s newsletter. Why on earth would I want to read someone else’s? Your own employees don’t want to read your “newsletter” If employees […]
Marketing IT infrastructure requires great messaging and segmentation. In this second article of a five-part series, we walk you through defining your core audiences and crafting a hard-hitting-message for each one.
The glassCanopy team is headed to the B2B Marketing Forum put on by MarketingProfs! Come meet us at booth #114 to get some goodies, try out our MarketingLibs, and customize a tote bag! Why meet us? At glassCanopy we do content and lead generation for complex and B2B sales– specifically marketing to doctors and IT […]
Marketing IT infrastructure is hard. In this first post of a five-part series, we explain why IT presents such a tough marketing challenge. The next four posts tackle tactics for lead and content generation for IT infrastructure. Everyone wants to market to IT. Marketing to IT is so popular because IT controls a ton of […]